Instagram is one of the most popular social media platforms with over 700 million daily active users. Instagram profiles are a great way to showcase your work, socialize and share your life with friends and family. Additionally, it is a great tool for business owners and marketers to gain customers and exposure for their brand. Here are tips to optimize your Instagram profile for maximum engagement.

Creating an Effective Profile

In order to create an effective profile, you need to include some basic information in your bio. This includes, your name, contact details and website all of which can be beneficial for branding and reputation building.

Preparing an eye-catching profile picture is also essential. It is important to showcase your product or brand in a compelling and persuasive manner. Visuals are critical in building a relationship with your target market, so be sure to post high quality images that accurately represent your brand and business.

Engaging Your Audience

The most effective way to engage your audience on Instagram is to use hashtags within the caption of your post and photos as well as buy Instagram followers at Goread.io. Hashtags are essential to help your content appear in the feed of your target audience.

Using a relevant hashtag is important to make people aware of what you’re selling. However, hashtags that are too generic can get lost in the sea of other tags and is less likely to be viewed by users. To avoid this, use a location specific hashtag for your business such as #newyorkcity or #newyorkstate so that it will only be seen by users who live in New York City.

Formula for Engagement

A good tip in building a strong brand presence on Instagram is to pay attention to the timing of your post. As mentioned in a previous article, posting your content during peak hours can increase your engagement rate up to tenfold.

Also, if you want more traffic to your website, try adding a website link in the bio section of your profile. Linking back to your site is an extra way of driving traffic that doesn’t require any effort on your part besides inputting this link into the appropriate spot. Adding information such as what you are selling or your website is also a good way to increase engagement.

Engage Your Followers

How can you engage your followers on Instagram? First of all, you need to send them a message, so find out their username and send them a direct message. This is done by clicking on the “message” button next to their profile picture.